According to author, public speaker and marketing guru Seth Godin, author of Linchpin, Tribes and The Purple Cow; everybody is a superhero in their own way.
We live in a hyper competitive world. I see it every day. If you don’t stand out you blend in and blending in is death. Godin’s advice to salespeople, marketers and job seekers alike is; define your superpower so that you can become a superhero.
What is a superpower?
In defining your superpower it’s important first to recognize what is not a superpower. Your degree or overall level of education is not a superpower, colleges and universities all over the world graduate thousands of people each year with the same or more education that you have. Likewise your work related experience is not a superpower either, there will always be someone who can boast more or better experience. In short, anything that you can write on a traditional resume is not a superpower.
Your superpower is that one thing only you can bring to the table. It sets you apart from the crowd and makes you indispensible.
Superman is faster than a speeding bullet (and the man of steel), which makes him indispensible when being shot at. I am an empathetic entrepreneur with the ability to sense underlying emotional motivations driving decision making. I myself am not overly emotional which helps me to remain impartial and distant. This gives me the ability to develop plans and programs that compliment or counteract said motivations and makes me indispensible for any company with a high emotional connection to their clientele such as the arts, philanthropic organizations or socially motivated services.
I may not have an Ivy League education or decades of experience as a marketer but I am still a superhero when it comes to working with people who are emotionally invested in what they are doing.
So what’s your superpower?