Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Wednesday, October 28, 2015

4 Things to Know for Tonights Webinar

Good day!

Tonight is the night. My first ever live on-line seminar!

I’m about to spend the next few hours putting the finishing touches on the Power-Point that will go out over the internet for all the world to see. It’s exciting and a bit nerve wracking at the same time. I know this material, and I’ve presented it in small intimate gatherings before. That’s not the issue. I’m just nervous that a) nobody will show up, b) so many people will show up that I will be overwhelmed, c) the technology will somehow fail me, or d) I will be asked a question I can’t answer and the audience will become hostile. Even if some of these fears are unfounded, or worse, all of them come true, I still need to be as prepared as possible so that nothing goes horribly wrong.

If you are planning on joining me, here are a few things you need to know going in.

1 – This is all new to me. 

As I said off the top, I’ve done these seminars before but never on-line. The technology looks relatively simple but if something goes wrong technically please don’t hurt me.

2 – I am genuinely passionate about what I do. 

I hope it’s already obvious but sometimes I get carried away and even a bit emotionally when I’m presenting. Passion can be a good thing when properly channelled, I hope I can do that and remain and effective presenter.

3 – I am licensed to sell investment and financial risk management products in Ontario, Canada only.

The principles I teach are universal but some of the specific products I mention may or may not be available in your jurisdiction. I apologize in advance if that’s the case.  Feel free to contact a locally licensed representative to help you out. If you don’t know anyone I have lots of contacts all over the world, I’d be happy to help you find someone.

4 – At the end I am going to try and sell you something.

I recognize that there will be some people who will want to go deeper and I am available for one-on-one coaching, for a fee. If there are any of the concepts or programs that I mention that you are interested in, and I am able to help you (see 3 above) I will be more than happy to.

So there you have it. If you would like to join me on-line the seminar starts at 8:00 pm Eastern Daylight Time. Here’s is your log in information....
https://global.gotomeeting.com/join/959869893
Use your microphone and speakers (VoIP) - a headset is recommended. Or, call in using your telephone.
United States: +1 (213) 289-0021
Australia: +61 2 8355 1039
Austria: +43 7 2088 2172
Belgium: +32 (0) 42 68 0180
Canada: +1 (647) 497-9379
Denmark: +45 89 88 05 39
Finland: +358 (0) 931 58 4588
France: +33 (0) 170 950 589
Germany: +49 (0) 692 5736 7301
Ireland: +353 (0) 15 360 757
Italy: +39 0 294 75 15 37
Netherlands: +31 (0) 108 080 116
New Zealand: +64 9 801 0294
Norway: +47 21 51 81 86
Spain: +34 911 23 4248
Sweden: +46 (0) 852 500 516
Switzerland: +41 (0) 435 0824 41
United Kingdom: +44 (0) 330 221 0099

Access Code: 959-869-893
Audio PIN: Shown after joining the meeting

Meeting Password: October2015
Meeting ID: 959-869-893

Not at your computer? Click the link to join this meeting from your iPhone®, iPad®, Android® or Windows Phone® device via the GoToMeeting app.
See you tonight!

For more information on The Meekonomics Project or if you have any trouble logging into the meeting, write to: themeekonomicsproject@gmail.com

Friday, March 25, 2011

In Defence of SPAM

Let’s face it – I spam people. A Lot!

Each and every one of my readers has, at one time or another received an unsolicited email from me. It’s how I introduce myself and my writing and invite people to join this conversation. As much as the branding people at Hormel Foods might beg to differ, that’s spam. Although dressing up really cheap canned ham and tripling the price is marketing genius!

For the most part nobody complains and many, if not all of you who are reading this have taken the time to write back, become followers and even add your two cents from time to time. I really appreciate that. As I’ve said on a number of occasions, I don’t write this blog to stroke my ego or to spread my opinion. I sincerely and humbly just want to learn how the world works and hearing from my readers helps me to broaden my understanding.

But let’s call a spade a spade; I’m a spammer and a lot of people hate that.

When I send out emails inviting new readers I usually get one negative response for every twenty or so positive ones. Not a bad ratio when you think about it but one response this past week got me thinking. It wasn’t that it was a particularly well thought out argument or anything, it was just a simple statement;

“STOP SPAMMING ME!”

But the fact that it was in all caps, bold, and italics made it seem as if I had gently tapped a stranger on the shoulder and he had spun around and punched me full in the face.

WOW – Who sneezed in your corn flakes buddy?

After the initial shock wore off I had another thought. What’s so bad about spam anyway? Personally I love it. (Not the canned ham, the advertising technique)

I’ve been in business for myself in one way or another for nearly 30 years now. I’ve tried every form of advertising going, commercials, direct mail, telemarketing, newspapers, you name it. Honestly, spam get’s a bad rap. Not only does it taste great on toast, there are three things that immediately come to mind which make spam a great form of advertising.

1) It’s far less intrusive than telemarketing. Studies have shown that it takes less than 10 seconds to determine if something you’re reading is of interest to you or not. If it’s not the delete button is an extremely effective tool for getting rid of unwanted messages. When was the last time you got a telemarketer off the phone that quickly? Not to mention the fact that spam never interrupts your dinner.

2) It’s more environmentally friendly than any print based media. No trees were harmed in the writing of this blog post or any of the emails that I may have sent you in the past. If you feel the need to print everything that comes in to your email box it’s you who’s killing the trees, not me.

3) Dollar for dollar, spam is the most cost effective form of advertising going. In fact, other than time, sending (and receiving) spam is free and if you’re offended by the time it takes you to receive it, see point one above.

Bottom line, as a business person and budding author, spam is my promotional tool of choice and I’m not going to stop using it any time soon. If that offends you the delete button is in the top right corner of every computer keyboard, learn to use it, I promise I won’t be offended, I won’t even know.